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Nov. 7, 2021

Ep. #1 - John Gordon, Incentive Games

The Betting Startups podcast is live! šŸš€

Ep. #1 introduces you to John Gordon, co-founder and CEO of Incentive Games.

Hear John discuss:

  • What he learned competing against DraftKings and Fanduel in the UK and European markets
  • Why he decided to pivot from a B2C to B2B business model
  • How taking a scientific approach to gamification has helped Incentive Games become a leading developer of free-to-play games 
  • His strategy for taking Incentive Games into the regulated USA sports betting market


Learn more:

āž”ļø Incentive Games website

āž”ļø John Gordon on Linkedin


This episode of the Betting Startups podcast is brought to you by SBC Events, organizers of the world’s best sports betting and gaming industry events. To view the events calendar, visit