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Oct. 18, 2022

Ep. 43 - Todd Ballard, ALT Sports Data

Ep. 43 introduces you to Todd Ballard, co-founder and CMO of ALT Sports Data, which provides proprietary trading solutions focused on alternative sports.

Hear him discuss:

  • His experience as an early employee at GoPro, and the journey of going from startup through to IPO
  • The world of alternative sports, and what makes their billion-plus fans “a highly engaged, passionate audience group”
  • How he and his co-founder validated the idea for ALT Sports Data, which included some brief consideration to the idea of becoming a sportsbook (which an advisor said was “the worst idea”)
  • How leagues and data rights holders within alternative sports are looking at the betting opportunity, and why they believe they can bring new audiences to operators
  • Following your passion and why keeping “the least amount of daylight between your personal life and your professional life is a good key to success”


Learn more 👇


➡️ ALT Sports Data website

➡️ Todd Ballard on Linkedin