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Dec. 16, 2021

Ep. #5 - Mark Silver & Steve McAllister, Parleh Media Group

Ep. #5 introduces you to Mark Silver & Steve McAllister, two of the cofounders of Parleh Media Group.

Hear them discuss:

  • How they've quickly built The Parleh into an integrated media company through experimentation and iteration
  • Why they find the betting industry to be "refreshing" compared to the traditional sports media business that they came from
  • The importance of finding investors that can add value to your startup beyond the check they are writing 
  • What makes The Parleh uniquely positioned to succeed in Canada as sports betting regulation is adopted by provinces    

Learn more:

➡️ The Parleh Website

➡️ Mark Silver on LinkedIn

➡️ Steve McAllister on LinkedIn


This episode of the Betting Startups podcast is brought to you by HPL Digital Sport, a specialist agency that understands the sports betting, fantasy sports, and gaming markets like no other. To learn more, visit