BettingStartups Capital
The most founder-aligned capital partner in real money gaming
We write early checks into the startups reshaping real money gaming, and leverage our deep experience, networks, and reach to support the founders we back.
Some of the companies we've backed
Why us
The most useful early-stage investor in real money gaming.
We back pre-seed and seed companies across sports betting, iGaming, data, B2B infrastructure, and the tools that power the industry. There's not much we won't look at!
- 01
Operators first
We've built companies in the space, and we know what it takes to win. We're here to help our founders get their W.
- 02
Helping you move faster
Get intros to our vast industry network, receive exposure through our media channels, and enjoy an overall credibility boost.
- 03
No warm intro needed
Send a deck cold and get a real read. We work the whole market, not just the founders we already know.
Our investment focus
Stage
Pre-seed & seed
Often the first check in.
Check size
$100k–$250k
Flexible on round structure.
Geography
Global
Most activity in NA & Europe.
Agile Structure
No outside LPs
Partnership led investment firm.
Verticals
- Sports betting
- iGaming
- Prediction markets
- Data & infrastructure
- Betting tools
- User acquisition
- Responsible gaming
- B2B SaaS
The People Behind BettingStartups Capital
Meet the partners
Jesse Learmonth
Paris Smith
Magnus Hedman
Frequently Asked Questions
Read before you pitch!
Investment fit
We invest across the real-money gaming landscape: sports betting, iGaming, data & infrastructure, betting tools, user acquisition tech, and adjacent verticals (e.g. responsible gaming, analytics, B2B SaaS). We're region and vertical agnostic.
Pre-seed and seed. We're often the first check into a company, especially for founders coming out of stealth or just shipping their v1.
Clarity of thought, domain obsession, speed of execution, humility, and ideally a unique insight or unfair advantage in the space. Prior founder/operator experience is a plus but not required.
We're opportunistic globally, but most of our activity to date is in North America and Europe. If you're building something ambitious in real money gaming, we want to hear about it.
Working together
We're comfortable doing either. If we lead, we'll set terms and work with you to fill out the round. If we follow, we move fast and play well with others.
You get the full weight of the Betting Startups platform, including built-in distribution, access to our deep industry network, media support, and more. We're here to give you leverage.
It's a founder-led investment entity operated by Paris Smith, Jesse Learmonth, and Magnus Hedman. We have no outside LPs, which means we move fast, think long-term, and can be high-conviction.
Fill out the pitch form below — no warm intro required. We read every submission and come back to you directly.
Pitch us
Tell us what you're building
Start with the basics and your deck. This should take about 8 minutes.
What to expect
- You'll need a pitch deck (PDF or Docsend link) and a rough sense of your round.
- A partner will review and come back to you directly.
- Always confidential, and no warm intro required.