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BettingStartups

The heart of real-money gaming's
early stage ecosystem.

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BettingStartups Capital

The most founder-aligned capital partner in real money gaming

We write the first checks into the startups reshaping betting and gaming — then back them with distribution, network, and media that no other investor can match.

Pitch us

BettingStartups Capital exists for one reason: to be the most useful early investor a real-money gaming founder can have. We back pre-seed and seed companies across sports betting, iGaming, data, infrastructure, and the tools that power the industry.

We have no outside LPs, so we move fast, think long-term, and back founders with conviction. Beyond the check, you get the full reach of the Betting Startups platform — distribution, network, and media support built in.

If you're building something ambitious in real money gaming, we want to hear from you. No warm intro required.

Answers to Common Questions

What type of companies does BettingStartups Capital invest in?
We invest across the real-money gaming landscape: sports betting, iGaming, data & infrastructure, betting tools, user acquisition tech, and adjacent verticals (e.g. responsible gaming, analytics, B2B SaaS, etc). We're region and vertical agnostic.
What stage does BettingStartups Capital invest in?
Pre-seed and seed. We're often the first check into a company, especially for founders coming out of stealth or just shipping their v1.
What size checks do you write?
Typically $100–$250k, but we're flexible depending on round structure and level of conviction around the opportunity.
Do you lead rounds or follow?
We're comfortable doing either. If we lead, we'll set terms and work with you to fill out the round. If we follow, we move fast and play well with others.
What do you look for in a founder or team?
Clarity of thought, domain obsession, speed of execution, humility, and ideally a unique insight or unfair advantage in the space. Prior founder/operator experience is a plus but not required.
What value do you add beyond capital?
You get the full weight of the Betting Startups platform, including built-in distribution, access to our deep industry network, media support, and more. We're here to give you leverage.
Is there a geographic focus?
We're opportunistic globally, but most of our activity to date is in North America and Europe. If you're building something ambitious in real money gaming, we want to hear about it.
Who is BettingStartups Capital?
It's a founder-led investment entity operated by Paris Smith, Jesse Learmonth, and Magnus Hedman. We have no outside LPs, which means we move fast, think long-term, and can be high-conviction.
Are you currently deploying capital?
Yes. We're actively meeting with founders and making investments on an ongoing basis.
How do I pitch BettingStartups Capital?
Easy: just fill out our pitch form below, and we'll get back to you. We don't need warm intros.

Pitch BettingStartups Capital

Tell us about your company. We read every submission and aim to get back to you quickly.

Share Some Insights

We have a few questions that help us understand how you're thinking about your opportunity. There are no right or wrong answers here!

Pitch Deck

Attach your pitch deck and/or investment memo here. PDFs are strongly preferred.

Intro Video

Please record a quick video of yourself to say hello and introduce yourself. Keep it to a couple minutes maximum. You can use Loom for free to record it, which would be our suggestion. Paste the video link below when you're done!

When you're ready, hit the button to submit your pitch! As a reminder, we'll work to respond within 10 days.