Ep. 225: Unifying the messy sports data ecosystem w/ Amar Rao from SportsStack

Ep. 225 features Amar Rao, Co-Founder of SportsStack, to discuss the challenges of sports data infrastructure and how SportsStack is building a unified data layer for the industry. Amar shares insights from his experience at NumberFire, FanDuel, and Fanatics, along with SportsStack's approach to data normalization, settlement, and scaling sports technology.

Hear them discuss:

• Amar's journey from Amazon to NumberFire, FanDuel, and Fanatics, and how years of dealing with fragmented sports data led to the creation of SportsStack.
• How SportsStack's Unified API helps operators, fantasy platforms, prediction markets, media companies, teams, and leagues normalize data and switch providers without rebuilding their infrastructure.
• Why settlement and misgraded markets remain a costly challenge for sportsbooks and prediction markets, and how cross-validating multiple data sources can improve accuracy and reduce operational risk.
• SportsStack's early traction, including work with Underdog and Novig, its approach to fundraising, and why strategic capital matters more than raising money for the sake of it.
• Why industry conferences are critical for early-stage B2B startups, with Amar emphasizing the importance of consistently showing up, building awareness, and playing the long game.
• Amar's view of the evolving sports data ecosystem, including the rise of specialized providers, AI-driven data products, and new demands created by prediction markets.
• SportsStack's roadmap for the next year, with a focus on expanding provider coverage, improving data quality and speed, and becoming a leading settlement infrastructure solution.
• Amar's long-term vision for SportsStack as the default infrastructure layer connecting sports data providers with the products and experiences built on top of them.

The Startup Zone at SBC Summit in Lisbon is the best way for startups to establish their presence at "The Greatest Show in Gaming". Discounted packages are available exclusively through BettingStartups, but spaces are very limited so register your interest ASAP: https://www.bettingstartups.com/sbc-summit-2026

Learn more 👇

➡️ SportsStack website

➡️ Amar Rao on Linkedin