Turnkey tech for the $4B digital pack-ripping market w/ Viktor Atanasovski from B2Bux

Ep. 232 features Viktor Atanasovski, Founder of B2Bux, to discuss the rise of pack ripping and mystery boxes as emerging real-money gaming verticals, how B2Bux helps operators launch these experiences, and the company’s plans for growth through B2B partnerships and its own consumer brand, Riply.us.

Hear them discuss:

• Viktor’s 10-year journey in iGaming, from affiliate marketing to launching and selling businesses.
• How B2Bux was founded to provide the infrastructure behind pack ripping and mystery box brands.
• How virtual pack ripping works, from revealing collectible cards to shipping them or exchanging them for account credit.
• How B2Bux helps operators launch in weeks with technology, payment processing, product sourcing, and legal support.
• The differences between pack ripping and mystery boxes, and why operators are showing growing interest in these products.
• Why the US is B2Bux’s primary market for pack ripping, with opportunities in other regions for mystery boxes.
• Why B2Bux launched its own B2C brand, Riply.us, to showcase its platform and learn more about customer acquisition, retention, and unit economics.
• How the business model combines setup fees with a percentage of gross gaming revenue, alongside plans to offer custom mobile apps.
• Viktor’s perspective on the growth potential of pack ripping and emerging gaming verticals compared with traditional online casino and sports betting.
• The lessons entrepreneurship has taught Viktor about creating value, choosing partners, protecting his time, and building toward the goal of onboarding 10+ operators.

Join the Next Predict conversation on October 22-23rd in New York. Tickets are still available, get yours now and use discount code STARTUP15 for 15% off your pass! Grab tickets here: https://nextpredict.io/summits/the-worlds-prediction-markets-summit/