Personalizing the player experience w/ Matthew Gilbery & Rob Davis from Optimove

Ep. 115 features Matthew Gilbery & Rob Davis from Optimove, which is the #1 CRM marketing solution for the iGaming industry. Hear them discuss: - Rob’s background as co-founder of Graphyte, a personalization startup that exited to Optimove in 2022 - The synergies between Graphyte and Optimove, and why the acquisition made sense for both sides - How Optimove drives CRM marketing through player personalization - When startups should consider building personalization into their marketing mix - The role of AI in personalization, and how they expect to see that evolve as AI technology advances Learn more 👇 ➡️ Optimove  optimove.com website ➡️ Matthew Gilbery  linkedin.com/in/matthew-gilbery-59434b12 on Linkedin ➡️ Rob Davis  linkedin.com/in/rob-davis-82a67b on Linkedin