Ep. 64: Getting 25k organic app downloads w/ Caleb Dykema from Vault

Ep. 64 features Caleb Dykema from Vault, which is the Mint of sports betting. Hear him discuss: - His background as a Mechanical Engineer and creating physical products before getting into software (including one that he patented!) - How the initial version of Vault as a simulation engine led to the discovery of new user problems, resulting in an early pivot - Why he focuses so much of his time on customer development, and how interviewing hundreds of people has helped shape the product - Generating 25,000+ app downloads organically last NFL season, and how he is planning to reach his goal of 80,000 MAU next NFL season - Why he thinks “personalization is gonna be the name of the game over the 3-5 years” - How he thinks about the affiliate business model, and why he “doesn't think that anybody's really mastered revenue generation quite yet” Learn more 👇 ➡️ Vault https://www.vaultsportshq.com/ website ➡️ Caleb Dykema https://www.linkedin.com/in/caleb-dykema/ on Linkedin ➡️ Vault https://www.linkedin.com/company/vaultsportshq/ on Linkedin