Activating global fandoms through skill-based cash quizzes w/ Thomas Koller from Quiz2Coin

Ep. 234 features Thomas Koller, Founder of Quiz2Coin, to discuss the evolution of the platform from a free-to-play quiz game into a real-money, skill-based tournament product, its fan-focused approach to engagement, and its plans to scale globally.

Hear them discuss:

• Thomas’s entrepreneurial background and how he transitioned from consumer goods into the gaming industry.
• Quiz2Coin’s origins as a free-to-play quiz platform and its evolution toward cash games and tournaments.
• How AI helps Quiz2Coin scale its question library and create timely, engaging content across sports, entertainment, and pop culture.
• Why the company focuses on passionate fan communities rather than general knowledge audiences, and what it learned from HQ Trivia’s rise and decline.
• The platform’s global reach, five supported languages, 100,000 registered players, and daily free-to-play and cash quiz offerings.
• How paid tournaments work, including fixed and dynamic prize pools, entry fees, and winner-takes-all formats.
• Quiz2Coin’s monetization strategy through advertising, sponsorships, entry-fee rake, and affiliate partnerships, including voucher redemption rates exceeding 20%.
• The company’s investment of approximately $800,000 to date and its ongoing $2 million fundraising round.
• How Quiz2Coin aims to attract audiences beyond traditional gambling demographics through knowledge-based, skill-driven gameplay.
• Thomas’s plans to scale toward 500,000 to one million concurrent tournament players, expand around major sporting events, and explore future strategic partnerships.

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