Ep. 172: Productizing first-party sports data w/ Richard Acosta from VOR Interactive

Ep. 172 features Richard Acosta from Vor Interactive, a UK-based sports data provider creating proprietary first-party data and predictive models. Hear him discuss: - How a soccer algorithm built by his co-founder sparked Vor's launch and first predictive model - Why their proprietary data now generates 2,000+ prediction points per soccer match across 50+ global leagues - How they’ve expanded from soccer into NFL, college sports, cricket, and tennis while focusing on first-party data - Why they chose a B2B model delivering data products to affiliates and operators instead of professional betting - How their predictive data powers both marketing widgets and pricing models for iGaming companies - How Vor designed a simple integration process that lets partners go live in under 48 hours - The early traction they’ve seen with Odds Shark in the US and Hub Affiliations in Italy, including strong early conversion rates - Why Richard believes staying lean and agile is key as they scale globally and expand their APIs and productized solutions - His long-term vision to grow Vor Interactive into a major global sports data supplier over the next five years Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes. Catch the video version of this episode here. Learn more 👇 ➡️ VOR Interactive website ➡️ Richard Acosta on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.