📁 Show Notes
Ep. 185 features Adam Rosenberg, co-founder of Handigraphs, a betting analytics platform built by and for baseball fans.
Hear him discuss:
- His journey from political fundraising and brand strategy to PR and marketing in the sports betting industry
- How a friendship in the Outlier Discord led to co-founding Handigraphs with CJ Buskey
- Why baseball’s intimidating data landscape inspired the creation of a simpler, more visual analytics tool
- How Handigraphs identifies edges using proprietary plate appearance metrics (30/60/90 PA splits)
- Lessons learned from building a sticky, subscription-based product with near-zero churn
- Why education and “over-teaching” users became central to their go-to-market strategy
- Balancing side project and startup life — and what comes next for Handigraphs in 2025
- The role his podcast Dads Bet Baseball plays as both creative outlet and marketing engine
- Common mistakes early-stage founders make in PR and how to tell a clear, differentiated story
- Why Adam lives by the philosophy “Be helpful” — and how generosity and curiosity drive success in this industry
Catch the video version of this episode here.
Learn more 👇
➡️ Handigraphs website
➡️ Adam Rosenberg's socials
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