Reinventing free-to-play prediction games "without the bill" w/ Maksim Afanasev from Pixl.Bet

Ep. 228 features Maksim Afanasev, Founder of Pixl.Bet, to discuss his journey from sportsbook product leadership to entrepreneurship, and how he is building a free-to-play sports gaming platform designed to capture the excitement of betting without the financial risk.

Hear them discuss:

• Maksim’s 17-year journey in the betting industry, from Coral to sportsbook product leadership and Sportradar.
• How experimenting with AI and building a World Cup prediction game led to the creation of Pixl.Bet.
• Pixl.Bet’s mission to deliver the excitement of betting through a free-to-play experience without financial risk.
• The platform’s use of tickets, points, predictions, multiplayer games, challenges, and social features.
• How Bingo and other interactive games are helping Pixl.Bet build a stronger sports-focused community.
• Early traction, including around 1,500 users, 25–30% active users, and more than 3,000 user-generated reels.
• The challenge of user acquisition and Pixl.Bet’s focus on organic growth, referrals, and micro-influencers.
• Potential monetization through affiliate partnerships, sponsorships, advertising, and non-gambling brands.
• How AI-powered “vibe coding” is changing the way founders can rapidly prototype, test, and improve new products.
• Pixl.Bet’s plans to grow its community, attract sponsors, develop products for gaming operators, and explore new gaming concepts.

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➡️ Pixl.Bet website